Museums in Vietnam are not appealing enough for tourists, resulting in them being bypassed by agencies organising visitor tours, experts said at a workshop on museum and heritage tourism in the capital on Wednesday.
Foreign tourists visit the Vietnam Museum of Ethnology in Hanoi
"Exhibitions are what give a museum its soul, and staff should help tourists understand the value and meanings of the objects on display," said Luu Duc Ke, director of Hanoitourist company. "That's why besides having good exhibits, museums should take care to enhance the capabilities of curators. Then tourism agencies will feel secure enough to take tourists there."
Ke used the Vietnam Museum of National History as a prime example. The museum owns a lot of beautiful and valuable exhibits, but he said that it is failing to attract tourists as most guides are unable to sufficiently introduce these historical objects, especially those giving tours in an unfamiliar language.
This state of affairs has led to tourism companies avoiding taking tourists to visit the museum.
Nguyen Van Cuong, director of the museum, admitted that it is not a popular destination for tourists in Hanoi and does not regularly feature on local travel agency routes.
Museums in Vietnam are not appealing enough for tourists, resulting in them being bypassed by agencies organising visitor tours, experts said at a workshop on museum and heritage tourism in the capital on Wednesday.
"Exhibitions are what give a museum its soul, and staff should help tourists understand the value and meanings of the objects on display," said Luu Duc Ke, director of Hanoitourist company. "That's why besides having good exhibits, museums should take care to enhance the capabilities of curators. Then tourism agencies will feel secure enough to take tourists there."
Ke used the Vietnam Museum of National History as a prime example. The museum owns a lot of beautiful and valuable exhibits, but he said that it is failing to attract tourists as most guides are unable to sufficiently introduce these historical objects, especially those giving tours in an unfamiliar language.
This state of affairs has led to tourism companies avoiding taking tourists to visit the museum.
Nguyen Van Cuong, director of the museum, admitted that it is not a popular destination for tourists in Hanoi and does not regularly feature on local travel agency routes.
Tourism must embrace culture, sport
Culture and sport are key to boosting tourism, participants heard at a workshop held in Hanoi yesterday.
According to the deputy head of the Vietnam National Administration of Tourism, Hoang Thi Diep, cultural values have been eroded due to tourism being developed with improper care.
She said that the tourism sector has yet to properly exploit cultural and sporting activities to its advantage, adding that these events are ideal for advertising Vietnam's image.
Ly Duc Tu, an official from the National Sports Administration, declared that Vietnam should host more international sporting events in order to introduce the historical and cultural traditions of the Vietnamese people.
Most participants at the workshop agreed that the sector seek to engage more with museums, libraries, theatres and sporting contests in order to emphasise cultural values.
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